Graphic and Type Designer based in Stockholm, Sweden. Former Amore Creative Studios, now part of Silver Design Office based in Kungsholmen as a Senior Designer focused on Branding and Typeface Design.
Nike Future Movement
Branding
With NIKE global we embarked on the branding of Nike's progressive new platform: NIKE Future Movement. Nike FM houses all community based initiatives from Nike, acting as a channel for programs such as Be True, La Familia, N7, We Are Born Ready, among others. NIKE FM supports and amplifies the actions taken by the individual communities. These community initiatives and actions live together under the NIKE Future Movement umbrella to unite the global communities and to reach global exposure and systemic change through a sports perspective.
When we are talking "platform" we don't just mean a website that houses content. "Platform" is like an organization that actively gives support to the communities. We are talking about change, we are talking about breaking the systems and building new ones, we are talking about systemic sustainability and equality. We are talking about awareness and respect. A Movement.
Matter
Branding
Matter is a multidisciplinar architecture office with a strong focus on a contemporary way of living, having the space, materials and function as main thought. The custom type based logotype was designed with a main basis on its gridded formula but playing with geometric shapes without compromising its readability, but challenging it instead.
Henmark
Branding & Custom Typeface
Henmark is a scandinavian apparel brand born in Sweden that stands for outdoor, conscience and quality. They position themselves in a digital world that aims to provide the most effective experience possible, optimising the service for a conscious practice in the clothing industry and providing the best offer in a competitive way, regarding price and product quality.
The branding project is based in a custom bespoke typeface, used for the logotype but also functional for headlines in a display context. Its design enhance the digital position but also reflects direction, path and tailoring. The red color used as a prominent asset that adds brand recognition for its contrast with grey and black.
Raticida
Sequence Graphics
