Developed in collaboration with New Studio, RABA ("sneaker" in Swahili) is a new footwear brand made from consciously sourced high quality materials and homaging African wisdom and creativity. It uses woven textiles from all across continent, paired with high quality Italian production. It is an infusion of African heritage into the modern lifestyle of the diaspora. The general feel of the brand is artisanal, poetic yet direct and clear, it is calm and confident. My role was focused on the development of the custom-type that could reflect the values and true origin of the name and brand.

Services: Strategy, Branding, Packaging, Product Labeling, Photography, Animation, Web Design, Web Development, Social Media

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