Stevenage

Typeface Design

      Stevenage typeface is a revival of an old graphic feature of the city of Stevenage, located in the north of London. This city branding project began with the treatment of the fragmented traces of the slab typeface photographic research existing for decades in the city signage that generated in a digital complete alphabet, preserving and respecting the heritage of this important graphic element for the daily life of this city.

     So an official typeface was designed and its visual identity which renews Stevenage town centre’s unique local character, ahead of the large scale regeneration of the area. The project aimed to improve the public realm within the town center with high-quality design to support the recent and impending improvement works. The system needed to be sensitive to being physically relocated and have graphics that could easily be updated as the regeneration of the area progressed.

Project developed in collaboration with Maynard Design.

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