Love Renaissance

Branding / Type Design

      Atlanta record label Love Renaissance sets out under the motto "Love is the new Gangster" as they chart new territory in managing artists by introducing a mental health care program for artists.

     To re-define LVRN branding, we looked into their core values, LOVE, and RENAISSANCE: The LVRN brand stands for out-of-the-box thinking, progressive visuals, rebellious new ways of doing things, and keeping at heart to spread love, unity, and support for the whole community.

      With that in mind, we created an original custom wordmark and acronym which leans toward the romantic Renaissance era, made out of a strong contrast with a branded approach.

Project developed in collab with New Studio.

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