endoo

Art Direction / Branding

      A project focusing on the cycling culture links professional and amateur endurance enthusiasts. The naming idea comes from the abbreviation for the word “endurance”, exploring the double O to create a recognizable symbol that reflects speed, routine, and a simplified chain link.

     This project is still developing and aims to propagate the long-distance cycling culture in digital platforms such as podcasts, interviews, and printed exclusive materials.

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